Brijette Pena

Who is San Diego Seed Company?

In 2010, when owner Brijette Peña came to the stark conclusion that few companies were producing regionally adapted seeds for Southern California climates, she took an oath; to produce dependable organic, regionally adapted seeds for gardeners, farmers, and market growers. This lofty goal has led to the amazing development of the San Diego Seed Company. Through her seed company, she not only produces organic heirloom varieties well adapted for the Southern California growers but also facilitates and promotes ethical seed production to provide growers the best varieties for their success.

The idea is simple. If good seed that is adapted to our climate is produced locally, then we can add one more layer of support to our regional food systems. In the end, for San Diego Seed Company it’s about supporting those that support us by growing nutritious local, food.

San Diego Seed Company

Our Mission

Our mission is to provide Southern California with organic local seeds that have been acclimated to the range of microclimates in our region so that growers can be as successful as possible. We believe in sustainable growing practices, seed saving, and healthy local food systems. San Diego Seed Company works with a wide range of non-profit organizations and community gardens to encourage these sustainable practices.


San Diego Seed Company is a unique, sustainable urban producer of hand-harvested seeds, producing seeds in creative growing areas in San Diego County.


San Diego Seed company believes ingenuity and creativity fuel sustainability. We recycle all garden waste in our seed production, many times repurposing it for many more seasons. Because we grow in an urban setting, we must also utilize every bit of growing space to produce the seeds you love. With everything we do, we try our best to accomplish tasks in the most sustainable manner possible, including hand-harvesting our products, on-site composting, recycling, and of course, discouraging the use of synthetic chemicals.

Women Owned and Operated

According to the United States Department of Agriculture, less than 15% of farms and agriculture-related businesses are woman-owned and operated. San Diego Seed Company is proud to say we are part of that small yet distinguished group.